I can't see why couldn't add swedish channels to your Nordic package, there is surely (a lot of) people out there that want it and can pay for it. Your service is very good but I think it lacks this service.
BTW, "Nordic" stands for; Denmark, Finland, Iceland, Norway & Sweden (http://en.wikipedia.org/wiki/Nordic_countries) and Sweden is the largest country seen to population.
Unfortunately, you forgot two things - cards and encryption. If the cards could be accessed and purchased easily (as, say, Polsat or NC+), we wouls have been purchased and launched them long ago. Moreover, every provider needs to be hacked (i.e. encryption used by each provider is not similar). Look through the encoding systems available among providers - Viaccess, Nagravision, Betacrypt, Irdeto, etc. etc. etc. Do you think, it is easy to hack every system? No. Some providers introduced anti-sharing protection - examples - NOVA (Greece), SkyUK (HD channels), etc. etc. Look through the forum (especially through the News and Announcements) and read how many packages were rejected by our server to date... It's not the only package, Since 2006, we refused a lot of them.
One more thing is accessibility of the cards. Some providers are selling the cards to residents of the country of the provider only. This is not a pack of cigarettes which you can buy everywhere...
So, I think, you will understand that we value what is available and do our best to extend our service. But not everything is so easy.